He says he deliberately released the Bachman novels with as little marketing presence as possible and did his best to "load the dice against" Bachman. In his introduction to The Bachman Books, King states that adopting the pen name Bachman was also an attempt to make sense out of his career and try to answer the question of whether his success was due to talent or luck. He convinced his publisher, Signet Books, to print these novels under a pseudonym. King therefore wanted to write under another name in order to increase his publication without saturating the market for the King "brand". King portrays Bachman in the third season of the FX television series Sons of Anarchy.Īt the beginning of King's career, the general view among publishers was that an author was limited to one book per year, since publishing more would be unacceptable to the public. Richard Bachman is a pen name (as well as fictional character) of American horror fiction author Stephen King. The actual subject of the photo is Richard Manuel, the insurance agent of Kirby McCauley, who was Stephen King's literary agent.
Richard Bachman's author photo, credited to Claudia Inez Bachman.
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